Concept Builds
Two brands that don't exist. Two full builds that do
The live site. Drag inside either one. lukeduff.co.uk
The live site, scrolling as you scroll. lukeduff.co.uk
Nobody hired me for these. I build a complete site around an invented brand now and then, because the best way to show what a niche could look like is to build it properly. Ellery & Nash is plastering and drylining with the presentation language of an architecture studio: editorial layout, hairline rules instead of boxed cards, one photo grade across the site. Quernlight goes the other way, dark, circadian lighting. The businesses are fictional, the design is real.