Concept Lab
Five invented brands, five complete website builds that share nothing
The live site. Drag inside either one. lukeduff.co.uk
The live site, scrolling as you scroll. lukeduff.co.uk
Five brands that don't exist, designed properly rather than described. HAVN is an architecture and interiors atelier, VELA an AI operations platform, HALE a longevity clinic, NOCTURNE an electric hypercar marque, plus a desert reserve. Nothing repeats across the five: no shared font, accent colour, layout or hero. The businesses, the people and the prices are invented for a portfolio. The design is real, and every screen is captured straight from the working build.