Design Lab
Finds out what a client likes without asking them to describe it
- Client
- lukeduff.co.uk
- Service
- Own product
- Where
- United Kingdom
The live site. Drag inside it.Drag inside either one. design-lab-lime.vercel.app
Nobody can describe a website, but everybody can point at one. So Design Lab stops asking. A client picks between ten pairs of pictures, takes about five minutes, and ends up with three real designs of their own page rather than a mood board. Five controls sit behind it: colour, lettering, corners, photos and spacing. What they approve becomes a build brief instead of a conversation nobody can reconstruct afterwards.
What I set out to do
- Asking a client what they want a site to look like produces adjectives, not decisions.
- Ten forced choices between pairs of real pages, with no design vocabulary needed.
- Three designs of the client's own page at the end, not a gallery of other people's work.
- Five controls behind every variation: colour, lettering, corners, photos and spacing.
- The approved design carries into the build, so the brief is a record rather than a memory.
