Smart Payment Solutions
A three-step matcher that turns card machine shopping into a two-minute job
- Client
- Smart Payment Solutions
- Service
- Website design
- Where
- Sunderland, UK
The live site. Drag inside either one. smartpaymentsolutions.info
The live site, scrolling as you scroll. smartpaymentsolutions.info
Smart Payment Solutions compares card machines and POS systems for businesses in Sunderland, Newcastle, the North East and across the UK mainland. I put one feature at the centre of the site: a three-step matcher. You tell it your industry, your monthly card turnover and the features that matter to you, it scores and ranks every machine against that, and you get your top three. Products, a blog, FAQs and a quote request sit around it.
What they asked for
- Build a professional B2B website that builds trust and converts visitors into enquiries.
- Create an interactive POS recommendation tool that matches businesses to the right terminal based on their needs.
- Connect the product catalogue to Google Sheets so Paul can update products and pricing without touching code.
- Implement robust spam protection across all enquiry forms without degrading user experience.
- Establish solid SEO foundations: structured metadata, sitemap, canonical URLs, OG tags.
What came out of it
- The recommendation tool does the heavy lifting of product matching, so visitors arrive at the right terminal without a phone call.
- Paul has full control over the product catalogue and pricing through a familiar Google Sheet, no developer needed for day-to-day updates.
How it was built
- SEO infrastructure is in place and the blog is ready to drive long-term organic traffic.
