Back To Basics Dog Training
Twelve years of reputation, finally findable
- Client
- Back To Basics Dog Training
- Service
- Website design
- Where
- North East England
- Year
- 2026
The live site. Drag inside it.Drag inside either one. back2basicsdogtraining.co.uk
Back To Basics has run classes in Sunderland since 2012, with a 5.0 Google rating and thousands of Facebook followers, but no website at all. Everything happened in comment threads. I built them thirteen pages covering classes, real prices, the venue and contact, plus dedicated pages for puppy classes and 1:1 training. Two different phone numbers were live across Facebook and Google, so I fixed that too.
What they asked for
- Give a well-established club its first website so it shows up in search, not just to people already following the socials.
- Publish the class timetable, the 1:1 options and real prices in a form people can read before they pick up the phone.
- Resolve the conflicting phone numbers and make the business details consistent everywhere they appear.
- Build dedicated pages for the local searches that matter, including puppy classes and 1:1 training in Sunderland.
- Use the club's own photos and footage throughout, so the site looks like the actual hall and the actual dogs, not a stock library.
What came out of it
- A club that had no web presence at all now has a 13-page site with dedicated local landing pages and a blog ready to grow.
- The business details are consistent across the site, the footer, the structured data and the click-to-call links. The conflicting phone number problem is resolved.
- 524 MB of raw phone footage has been transcoded and is live as self-hosted video at 43 MB, used in two distinct ways across the site.
How it was built
- A full JSON-LD schema layer is in place across every page type, built honestly without ratings or review counts the site can't support.
- Seven custom mu-plugins handle SEO schema, motion preferences, breadcrumbs, local business data and a branded 404, keeping the core theme clean.
